You don't judge a book by its cover ”. Are you so sure? In the days when millions of free apps with slick designs are accessible every day by billions of people, it is obvious that learning content can no longer do without quality formatting if the we want real commitment from learners. This is what Loïck defends, trained in marketing and graphic and advertising communication, whom the experience has brought to the path of training and instructional design. Customer support, training in authoring tools, design of turnkey interactive training modules, Dokeos graphic communication ... His experience and the concrete cases he uses to illustrate his point will be able to answer your questions concerning the development of your business. e-learning training.